AI staff for small businesses · UK
An AI assistant that answers your customers around the clock, clears the admin nobody gets round to, and watches the things that only become urgent because no one looked. One defined job, built around how your business actually works, proved before it goes near a customer.
Start here
Not the work you're good at. The work that sits between it — and the reason so many small businesses end up doing their real job in the evening.
None of it needs judgement. All of it needs doing. That is exactly the shape of work worth handing over — and exactly the shape nobody gets round to delegating, because explaining it to someone costs more time than doing it yourself.
What you're actually buying
Not a chatbot subscription. Most businesses start with one of these, prove it pays for itself, then add the next. Every one is a real job with a clear finish — never "handles your operations".
Nobody is in the office. The enquiry that came in four minutes ago has already been answered, logged, and put in front of you for the morning.
The arithmetic
Most people have never put a number on it, which is exactly why it never gets fixed. Move the sliders — that figure is what this work costs you every year, before anybody quotes you anything.
If you'd pay someone else to do it, use their cost. If you do it yourself in the evening, use what you'd have earned doing the real job instead.
Roughly 9.8 working weeks a year.
See what it would cost to fix| Salary | Employer NI | Pension | Desk & kit | True cost |
|---|---|---|---|---|
| £25,000 | £3,000 | £563 | £3,000 | £31,563 |
| £28,000 | £3,450 | £653 | £3,000 | £35,103 |
| £32,000 | £4,050 | £773 | £3,000 | £39,823 |
2026/27 rates: employer National Insurance at 15% above the £5,000 threshold, 3% minimum pension on qualifying earnings, and £3,000 assumed for a desk, equipment and management time. A first-time employer may be able to claim Employment Allowance against the NI.
The range
More than most people expect, and less than the industry claims. This is the working list — what can be discussed as possible, not a list of things already running.
Questions, quotes from approved figures, gathering requirements, out-of-hours cover, spotting urgency, routing, escalating to a person.
Triage, thread summaries, finding what's gone unanswered, drafted replies, prepared follow-ups, pulling out the actions, inbox digests.
Read, search, summarise and compare. Extract fields into a spreadsheet. Explain difficult wording. Spot discrepancies between two versions.
Quotations, proposals, reports, letters, policies, procedures, product descriptions and campaign copy — in your tone, from your material.
Qualify an enquiry, research a prospect, prepare the follow-up, summarise the opportunity, flag what's gone stale, update the CRM.
Data extraction, form processing, recurring reports, record updates, moving information between systems, working through a checklist.
Scheduled checks, morning and weekly summaries, deadline and renewal watching, threshold alerts, escalating the exceptions.
Analyse a spreadsheet, generate the report, spot the trend, compare periods, flag the anomaly, explain the result in plain English.
Conversational access to your policies, procedures, product knowledge and past correspondence — so it isn't all in one person's head.
Onboard a new starter, explain a process, answer the internal questions, produce the training material nobody has time to write.
Availability, suggested times, schedule summaries, reminders, meeting preparation, creating and updating events where connected.
Multi-step processes with approval gates, triggered by a form, a schedule, or something happening in another system.
What actually gets built depends on your systems and your permissions. We check yours before anyone quotes a price — and if something can't be done, you'll be told that rather than sold it.
Works with what you already pay for
It doesn't replace your systems — it works inside them. If it has a way in for software, it can usually be taught to use it.
Microsoft 365, Outlook, Teams, Pipedrive, GoCardless, Sage Payroll, monday.com and most industry-specific software sit alongside these. They are systems with a usable way in — not a claim that each is already wired into your business. What gets connected depends on your plan with them and the permissions you can grant, which is why we check before quoting. If something you rely on isn't shown, ask: the answer is either “yes, it has an API” or “no, and here's the workaround”.
Under the bonnet
No software on your machines. No box in a cupboard. Nothing installed.
Works on any site, anywhere — WordPress, Wix, Squarespace, something built for you years ago. Your hosting doesn't change. Take the line off and everything carries on as before.
Your prices, hours and policies sit in a file you can edit yourself in seconds. It's read fresh with every question — so changing an answer is editing a document, not retraining anything.
Each business is its own locked box: its own knowledge, limits, budget and login. One assistant cannot see anything belonging to another.
A daily limit, written into the agreement, that stops it dead. Plus caps per visitor and per connection, so a script pointed at it is blocked before it costs you anything.
What it did, when, and who asked for it. Every conversation and enquiry exports to a spreadsheet whenever you like. If you can't check up on it, you shouldn't give it keys.
One click and it stops. Your site, your systems and your day carry on exactly as they were — we never become the thing your business runs on.
The bit nobody else puts on their website
A great deal of money is being raised on the idea that you can hire an AI, point it at your company and walk away. It mostly doesn't happen — and you should know why before you spend anything, including with us.
Give the best AI a normal office job to run start to finish on its own, and it finishes about three out of ten.
Of the AI projects businesses paid for last year, only about two in ten ended up being used day to day.
More than four in ten are expected to be scrapped altogether within the next couple of years.
Getting one
One question: what do you do every day that you wish you didn't have to? We pick the smallest job worth doing, not the most impressive one.
Does everything involved have a way in for software? Who can grant permission? Anything we can't verify gets flagged as needing investigation — never promised.
For that one job. With the autonomy level and the daily spend ceiling written into it before a penny changes hands.
Drafting everything, sending nothing, so you can compare its work to yours before a customer ever sees it.
We move the autonomy dial up by one. Not two.
If the first one doesn't pay for itself there isn't a second. That's the bit most people selling this won't put in writing.
Before you ask
No. It works on any website, anywhere — WordPress, Wix, Squarespace, something built for you years ago. One line of code goes on your page and nothing else on your hosting changes. Take the line off and everything carries on as before.
It says so and offers to take their details, and you get an email listing exactly what it couldn't answer. That's the learning loop — you add the fact, and it's never stuck on it again. An assistant that goes off and fills the gaps on its own is the one that invents a price and says it with total confidence.
No. There's a daily spending ceiling, you choose the number, and it's in the agreement. It stops dead when it gets there. There are also caps per visitor and per connection, so a script pointed at it gets blocked before it costs you anything.
No. Your information is sent with each question, an answer comes back, and nothing is retained or learned at the other end. Your knowledge file stays on our server and your enquiries stay yours — exportable to a spreadsheet whenever you like.
No. Each business is a sealed box with its own knowledge, its own limits, its own budget and its own login. One assistant cannot read anything belonging to another, and a login only ever reaches its own business.
Weeks rather than months, because the first job is deliberately small. Then a fortnight of it drafting and you checking before anything goes live.
One switch. Your website, your systems and your day carry on exactly as before — we never become the thing your business runs on, deliberately.
CREATE, a UK agency. A named person signs off the build and stays reachable afterwards. "The AI did it" has never been a good answer to give a customer.
The real thing, on this page
This is a live assistant, not a video and not a scripted demo — the same software a customer gets, answering from a real knowledge base. Ask it something awkward. What it does when it doesn't know is the part worth watching.
Yours would not sound like this one. This assistant has been taught CREATE's business — your services, prices, hours, the things you don't do and the way you'd want them said all go into a file that only you control. The software is the same; everything it knows is yours.
Whenever you're ready
No forms and no discovery document. Tell us the annoying bit and you'll get an honest answer about whether Friday can take it — including when she can't.
Nobody signs up for an AI assistant. They sign up for the evening back, the enquiry that didn't go cold, and the invoice that got chased without anyone having to remember.
Start with the one thing that annoys you most. If it doesn't pay for itself in a fortnight, there isn't a second one — and you'll have lost nothing but the conversation.
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